For decades, the traditional path after high school was clear: go to college, earn a degree, and enter the workforce. Today, that narrative is shifting and Generation Z is leading that change. More and more young people are choosing skilled trades over traditional college degrees, recognizing the long-term value and opportunity that careers in the trades provide.
At Watson, we’ve seen this shift firsthand. Generation Z is financially minded and focused on purpose-driven work, fueling their interest in careers in skilled trades.
But why are they rethinking college and instead considering a long-term career in a trade? Rising tuition costs, student loan debt, and uncertainty about job placement after graduation are at the root of this shift. When they consider whether they will be able to earn while they learn, whether they’ll have long-term career stability, and whether their work makes an impact — the electrical trade can confidently answer each of these with a “yes.”
Several factors are driving Gen Z toward the electrical trade, and they’re the same values Watson has built its company around:
Career Stability
Electricians are in high demand across the nation. As a large portion of the electrical workforce approaches retirement, the need for the next generation of Electricians continues to grow — increasing long-term career stability.
Hands-On, Meaningful Work
Generation Z values work that feels purposeful. At Watson, our teams see the direct results of their efforts every day — from powering critical facilities to supporting commercial, industrial, and infrastructure projects that serve entire communities.
Faster Career Entry
Unlike traditional college paths that may take years before entering the workforce, the electrical trade offers a quicker route to a full-time career. Through Watson’s Apprenticeship Program, individuals earn while they learn, gaining real-world experience alongside seasoned professionals.
Clear Growth Opportunities
Skilled trades offer more than just a job — they offer a career path. Watson provides clear progression from apprentice to journeyman, along with leadership opportunities, continued education, and long-term career development.
Apprenticeship Programs are a key factor in attracting Generation Z to the electrical trade — and Watson is proud to offer a nationally award-winning Apprenticeship Program that prepares the next generation of Electricians for long-term success.
Our program combines instruction, hands-on training, and mentorship from experienced professionals, all while Apprentices earn a paycheck. This structured approach allows Apprentices to build real skills, gain confidence in the field, and grow within a company that is invested in their future — something Gen Z values highly.
By choosing the electrical trade, Gen Z is redefining success and the future of our workforce — prioritizing stability, purpose, and opportunity. The future of skilled trades is strong, and Watson is proud to help lead the way.
If you’re interested in earning while you learn, gaining hands-on experience, and building a long-term career with a company that invests in your success, click HERE to learn more about joining Watson’s Apprenticeship Program.
